As the LinkedIn Ninja Down Under, Jillian Bullock explains why she specialises in LinkedIn. She explains it like this; “After half a decade of social media management, it became apparent to myself and my staff, that LinkedIn was the only business solution that consistently and cost effectively met the needs of our service-based B2B clients”. As the LinkedIn community grew so did the power of LinkedIn. With 20 years of marketing experience under her belt, and the full gamut of marketing tools – Jillian was a convert! The potential of this solution was expanding month to month, and she could see that LinkedIn was here to stay. So, in early 2013, she made the decision to remove all her other services so that she could concentrate solely on LinkedIn.
LinkedIn is more than a repository for your resume – It is a powerful business tool and the power lies in it being extremely personal and direct. Anyone that has a business, career or a shared network can gain from Jillian’s LinkedIn training. LinkedIn Ninja offers social selling workshops a few times a year around Australia, in-house customised training programs, e-courses as well as 1:1 consulting.
Jillian Bullock is often interviewed for the mainstream media such as the Sydney Morning Herald and quite often in specific publications that cater to the industries to which she is accredited to award Continuing Development Points. This includes the NSW Law Society, MFAA (Mortgage Brokerage Industry) and FPA (Financial Planning Association). This accreditation has enabled those who work in these professional services a way to meet their industry requirements each year, while also learning how to generate new leads and increase their brand’s awareness via LinkedIn.
During our conversation we also discussed the recent changes LinkedIn has made to its functionality – some changes have been a little frustrating as users have come to terms with the new look and feel of the site. Consequently, Jillian has penned some creative lyrics (to the tune of Queen’s Bohemian Rhapsody) and you can enjoy them here.
We have such a fun conversation, there are plenty of laughs to share here – listen to this podcast episode and find out more about how you too can make LinkedIn work for you!
Where to find Jillian
Website: LinkedIn Ninja Down Under